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How long should emails be?

Here’s a wildly popular question: How long should emails be? Every other Internet marketing “expert” is saying that emails should be getting shorter, shorter, shorter, with anecdotes like “People...

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Catch up on 3 new WhatCounts learning resources!

With such a busy week behind us, now’s the perfect time to catch up on a few new resources WhatCounts published this week to help you find and grow your email marketing ROI. First, we re-released our...

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New Resources to Grow Your Email ROI

As you well-know by now, we at WhatCounts are completely committed to helping you find and grow your email ROI. In that ceaseless fight, we’re constantly coming out with new tools for email marketers...

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4 Resources to Spark Customer Engagement

People don’t buy from companies; people buy from people. Is your email marketing so personal that your company feels like a trusted friend to subscribers? True engagement with customers is something...

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Our Best Resources for Travel Marketers

Within the travel marketing industry, there are many different types and sizes of companies. CVBs, airlines, hotels, online travel agents – if it has to do with traveling somewhere, staying somewhere,...

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6 Resources to Aide Your Email Marketing

One of our core values at WhatCounts is to learn constantly. On a regular basis, we’re scanning the blogs, podcasts and other digital marketing content online and sharing it with each other. Here’s...

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